Perspectives on Digital Marketing
A blog where I share my thoughts and perspectives on Digital Marketing
Thursday, November 17, 2016
Testing Myopia - short sightedness in interpreting results of A/B Tests
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A/B Testing is an effective way of continually optimizing a website where all the changes made to a website are backed by supporting evide...
2 comments:
Monday, February 8, 2016
From Cart to Conversion - a simple framework for an effective checkout
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Cart abandonment has been a challenge for ecommerce websites for a long time. There are numerous estimates of industry cart abandonment ra...
4 comments:
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